The brief

Alicia was launching her new massage therapy business offering Swedish massage and manual lymphatic drainage. Starting from scratch, she needed a complete creative and digital package: brand identity, website, Meta ad campaigns, Google Business profile, Apple Maps listing, SEO setup, and ongoing campaign management. The brief was simply for something warm, premium, and nothing clinical.

The brand

The name Aure draws from the Latin for golden, a nod to radiance and warmth. The wordmark draws from modern display serifs, modified to create bespoke flowing, organic letterforms to give the brand its own identity. The wider identity was built around a warm colour palette, considered typography and a cohesive visual language.

The website

I built the site in WordPress using Blocksy Pro and a bespoke child theme designed to carry the same calm and warmth as the brand. Clean layouts and a structure that makes it easy for visitors to find what they need and book without friction.

Google reviews are pulled directly into the site to give new visitors the social proof they need without any extra effort from Alicia. Analytics are handled through Cloudflare, providing meaningful traffic insights while staying fully GDPR compliant.

The site is built mobile-first. Around 85% of visitors arrive on mobile, largely driven through social and paid ads.

The ads

With a new business and no existing audience, an awareness campaign was essential. Meta was the natural choice for reaching local women quickly and cost-effectively.

Targeting used specific postcodes across Fareham, Stubbington, Gosport, and surrounding areas rather than a simple radius. This kept spend focused on the right local audience rather than spilling into neighbouring towns across the water.

The creative strategy was straightforward: let local women know there’s a new massage therapy business nearby, and lead with lymphatic drainage as the primary hook given its strong local demand. Ads were designed with safe zones, copy placement, and format specs in mind to make sure they look great everywhere.

Focused on women aged 25 to 60 and running on a modest budget of just £5 a day, Instagram follows and bookings increased significantly within hours of the campaign going live.

The results

Alicia is consistently booked weeks ahead. Meta ads and a strong Google Business presence drive a steady flow of bookings, backed by a brand and web presence that convert new discoveries into bookings.