The work

During my time at Five by Five Global, I worked on digital launch campaigns for several Activision titles, including annual Call of Duty releases and their seasonal updates.

Master builds

My role included designing and building master asset suites, taking core client artwork and translating it into static and interactive formats. These masters served as the technical blueprint for campaigns, establishing animation style, layout logic, and functional framework across the digital rollout.

Localisation and delivery

From there, I worked on adaptation and localisation for 20+ global territories. This involved solving unique technical challenges: implementing right-to-left rendering for Arabic markets, ensuring HTML5 builds remained lightweight and high-performing across varying publisher specs, and maintaining absolute brand consistency. Across several years of launches, I contributed to the delivery of thousands of assets with technical precision across platforms including DoubleClick Studio, Sizmek, Celtra, and Google Ads.