The work

During my time at Five by Five, I was responsible for the execution of complex display campaigns across a wide roster of clients. This isn’t just a gallery of banners. It’s a look at the realities of agency production, where brand consistency and technical performance are non-negotiable.

The approach

Working across such a wide variety of brands required a versatile toolkit. The goal was always to push the boundaries of sub-150kb file limits without sacrificing the premium feel of the assets.

Optimisation. Using GSAP and efficient asset pipelines to ensure smooth animation across all ad servers, including Sizmek, DoubleClick, and Amazon.

Brand fidelity. Replicating the cinematic look of AAA titles from Bethesda and Activision within the constraints of the browser.

Volume. Building systems and templates that allowed for the delivery of hundreds of assets per campaign without a drop in quality.