Designing digital assets for Off The Fence’s Easter appeal
Creating a suite of digital assets for Off The Fence’s Easter appeal. A bright, hope-filled campaign featuring bespoke illustrations and cohesive social media visuals.
Client
Off The Fence Trust
Role
Campaign designer
The brief
Off The Fence, a Brighton-based charity supporting vulnerable people in the city, approached me to create a set of digital assets for their Easter appeal campaign. The goal was to capture the warmth and hope of the season while staying true to their established brand identity.
The design
I designed a small suite of Instagram posts, three focused on the campaign’s fundraising ask, and one promoting an Easter event, each incorporating the charity’s colours, campaign messaging, and a series of bespoke illustrations including the Brighton i360, a white house, and radiant sun rays.
The result
Colour variations were applied across the set to bring variety to the feed while maintaining a cohesive visual identity. The result was a bright, positive campaign that felt both consistent with the Off The Fence brand and uplifting for their Easter audience.
